Here is why you might need to hire an SEO Specialist in Toronto
ore and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one’s full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
And am proud to be one of them. I am proud to be an SEO specialist! I am proud to be able to help businesses grow. Help them rank for keywords that not just bring traffic, but make money. To develop holistic digital marketing strategies which go hand in hand with business strategies of my clients. I am proud to be accountable for the real business-related results. If you are looking for a real SEO expert in Toronto contact me now.
SEO Services in Toronto
Demand for SEO services (Search Engine Optimization specialists, agencies, and companies) in Toronto increases every year. Everyone from small shops at Finch and Young to large corporations in Downtown Toronto Core has understood the importance of online presence, and many rely on Internet marketing completely. Everyone is out there, and everyone wants to be the first. Being on the second page of Google is not going to cut it anymore. Your website might as well be on the 10th. No one will notice.
As in many other industries growing demand for the services (in our case – SEO) generates a supply of often suboptimal quality. Many SEO agencies and so-called SEO experts will promise you the stars, but won’t deliver. They will often outsource the SEO services to other countries where quality standards could be much lower, so is the cost.
I am not an SEO company, nor I am an online marketing agency. I do not spread responsibilities and do not share accountability with anyone. I am an SEO Specialist who takes a project, conducts website audits (technical, local, SEO), digs deep to understand the business and its goals, plans, and executes from start to finish. I care about every client and make sure to work on things that really matter for their business, and don’t just create an illusion of work.
Local SEO Services in Toronto
Local Search Optimization (Local SEO, LSO) is a set of digital marketing techniques that helps local businesses rank higher in the local 3-pack and Google Maps for location-related searches (explicit and implicit). Location-related queries are extremely important for local businesses as they generally have a very high buying intent. People searching for “restaurant near me”, or “dodge dealer in Toronto” have almost always made up their mind on what they want, and are looking for someone to satisfy their need. And it’s up to you whether this someone is you or your competitor.
Some of the services I provide as part of Local Search Optimization service include:
Keyword Research & Planning
On-page optimization for location-related queries
Schema markup implementation
Google My Business profile optimization
Citation building & cleanup to ensure consistent NAP (Name, Address, Phone Number) mentions on the most important business directories
Other services as required
The services above are just the most common actions needed to be completed to improve businesses’ local rankings, but every business is unique, and so is my approach to every client. Depending on the business size, number of locations, competition, industry, etc., I will create the best plan of actions possible to ensure the best results.
Google seems to be rolling out a new user interface for local packs for hotel listings. I can replicate it in Canada in different desktop browsers (Safari, Opera, Chrome) while logged in as well as in incognito modes which is usually a strong indicator of a roll out. Mobile 3 packs have not been affected. While the new pack Read more about Google Rolls Out New Local 4-Packs for Hotels[…]
Google started testing hotel highlight icons in May of 2018 and rolled them out around the same time. Not Google is testing expandable highlight icons which provide more information about different amenities, features, and highlights. The first difference from the current design that users can notice in this test is that the icons are rounded Read more about Google Is Testing Expandable Highlight Icons for Hotel Listings[…]
For quite some time user interface for Google’s hotel search was very inconsistent between mobile and desktop devices. They didn’t look similar (arguably, the UI on mobile was slicker) and didn’t offer the same features. A recent example of this inconsistency is the hotel location score that was rolled out in August to mobile search and Read more about Google Rolls Out New User Interface for Hotel Search on Desktop[…]
Google is testing a new look for branded SERP interface on mobile devices, with a set of tabs that can display information about locations, menu, top stories, similar companies, etc. depending on the type of the business. The new interface seems to be only tested for large brands that would normally have a branded knowledge panel Read more about Google Tests Tabbed SERP Interface For Branded Searches[…]
Since 2016 Reserve With Google was only available for fitness and beauty session bookings. Initially, the feature was only available in the U.S. and was rolled out internationally in 2018 (first in Canada and later in Europe). Now, it looks like Reserve With Google is also available for museum and attraction ticket purchases. This looks new Read more about Reserve With Google Expands to Attraction and Museum Ticket Purchase[…]
After a month of testing, Google seems to have rolled out a new location tab and location scores for hotel local listings. The new score appears under the overview tab as well as under the new location tab: The score under the new tab is broken out by scores for proximity, transit, and airport access: Read more about Google Has Rolled Out Location Tab & Location Score for Hotel Listings[…]
Update: Google rolled out hotel price insights on August 27, 2018. Google is testing a new feature in hotels’ listings – Price Insights. In this test a box appears in hotel’s knowledge panel that informs users of how prices at the hotel compare against similar hotels in the area followed by “Explore Insights” CTA. I’ve seen Read more about Google Tests Price Insights for Hotel Listings[…]
Update: Google has rolled out Location Tab and Location Score for hotel listings in August 2018. Google is a testing a new “Location” tab in hotels’ local Knowledge Panels. Location is one of the most important factors for hotel guests, so, it is not at all surprising that Google is looking for new ways to Read more about Google Tests Location Tab and Location Scores in Hotels’ Knowledge Panels[…]
Google has rolled out a new “Products” tab to local knowledge panels: The new tab displays business’s local inventory ads: Last week Google added “Products” tab to local knowledge panels, but unlike the new local pack tab, the KP tab displays products from Google Posts. Tabs were first introduced to local packs in November 2017 Read more about Google Adds Products Tab to Local Packs[…]
Google now displays similar local businesses next to (on desktop), or above (on mobile) local knowledge panels after a user searches different businesses within one category several times. Google is still testing 2 different variations of the feature – “similar to” and “explore” carousels. The carousel features 5 listings that are picked based on their Read more about Google Tests Explore Feature In Local Search Results[…]