More and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one's full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
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Google is now testing hotel price slider in local pack in desktop browsers: In addition to the slider, Google is also testing a new calendar icon, an updated calendar, and bubble filters in hotels’ local packs. The filter resembles the bubbles on Mobile, as well as hotel local finder filters on Desktop. The updated calendar Read more about Google is Testing Hotel Price Sliders in Local Packs on Desktop[…]
Google rolled out the Q&A feature to mobile search in August, and now it appears to be finally testing it for desktop browsers as well. Rolling out to desktop should give the Q&A an additional push in adoption and businesses that still have not come up with a strategy for the Q&A probably need to Read more about Google is testing Question & Answers on Desktop[…]
Google is Testing “Book a Room”, “Reserve a Room”, and “Compare Rates” Calls to Action in Hotels’ Knowledge Panels
Google is testing at least 3 new calls to action in hotels’ knowledge panels. The “Book a Room”, “Reserve a Room”, and “Compare Rates” CTAs take users to the “rates” tab, which was added to hotels’ local panels earlier this month. Google often tests various CTAs in knowledge panels. Earlier this year Google was testing “View Read more about Google is Testing “Book a Room”, “Reserve a Room”, and “Compare Rates” Calls to Action in Hotels’ Knowledge Panels[…]
Google seems to be rolling out a new feature to Local Finder. Now, when you search for a term and a business mentions the term on their site, the match will be shown in snippet with local pack. Google started testing the feature last month. The snippet combines similar terms (just like AdWords Keyword Planner), and Read more about Google is Rolling Out “Their Website Mentions” Feature in Local Finder[…]
I believe Google has just rolled out small map icon interface to local knowledge panels in mobile search results. I first noticed this feature in test in February of this year: Oh, wow. cc:@mblumenthal @rustybrick @jenstar pic.twitter.com/9J1nHo9uyL — Sergey Alakov (@sergey_alakov) February 17, 2017 And I think it is live now. Here you can side by side Read more about Google is Rolling Out Small Map Interface To Local Knowledge Panels[…]
Google added tabs to local panels of most businesses in June of this year. Hotels didn’t initially receive the new feature, although, the test started around the time of the rollout in other verticals. Now, it seems like the tabs are rolling out to hotels’ Knowledge Panel as well. Hotels’ KPs now have 3 Read more about Google is Rolling Out Tabs to Hotels’ Knowledge Panels[…]
Google seems to be rolling out another update to mobile SERP user interface – image carousels. Google started testing this feature in May 2017. Although, at the time images in carousels were not clickable, but they are now. Not all pages with multiple images display images slider in search results, and it’s not clear Read more about Google is Rolling Image Sliders in Mobile Search Results[…]
Google has just rolled out the new Questions & Answers feature to mobile browsers. Google started testing the feature in search 1 month ago and rolled it out to Maps for Android phones 2 weeks ago. Mike Blumenthal wrote a great post on Q&A optimization tips on his blog, and I recommend you go check it Read more about Google Adds Questions & Answers to Knowledge Panels[…]
Google has added hotel price slider to knowledge panel. Google started testing this feature in June, and I believe it’s being rolled out now. The graph shows how many hotel there at each price point, and allows users to select hotels in their price range.
Google has updated the list of reasons for reporting inappropriate business photos. I do not know when the update happened, but I have this screenshot from May 2017: And here is what I see now: Previous list of reasons Current list of reasons Wrong place Poor image quality Poor quality photo Pornography or explicit sexual content Sexually explicit Read more about Google Has Updated The List Of Reasons For Reporting Inappropriate Business Photos[…]