Here is why you might need to hire an SEO Specialist in Toronto
ore and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one’s full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
And am proud to be one of them. I am proud to be an SEO specialist! I am proud to be able to help businesses grow. Help them rank for keywords that not just bring traffic, but make money. To develop holistic digital marketing strategies which go hand in hand with business strategies of my clients. I am proud to be accountable for the real business-related results. If you are looking for a real SEO expert in Toronto contact me now.
SEO Services in Toronto
Demand for SEO services (Search Engine Optimization specialists, agencies, and companies) in Toronto increases every year. Everyone from small shops at Finch and Young to large corporations in Downtown Toronto Core has understood the importance of online presence, and many rely on Internet marketing completely. Everyone is out there, and everyone wants to be the first. Being on the second page of Google is not going to cut it anymore. Your website might as well be on the 10th. No one will notice.
As in many other industries growing demand for the services (in our case – SEO) generates a supply of often suboptimal quality. Many SEO agencies and so-called SEO experts will promise you the stars, but won’t deliver. They will often outsource the SEO services to other countries where quality standards could be much lower, so is the cost.
I am not an SEO company, nor I am an online marketing agency. I do not spread responsibilities and do not share accountability with anyone. I am an SEO Specialist who takes a project, conducts website audits (technical, local, SEO), digs deep to understand the business and its goals, plans, and executes from start to finish. I care about every client and make sure to work on things that really matter for their business, and don’t just create an illusion of work.
Local SEO Services in Toronto
Local Search Optimization (Local SEO, LSO) is a set of digital marketing techniques that helps local businesses rank higher in the local 3-pack and Google Maps for location-related searches (explicit and implicit). Location-related queries are extremely important for local businesses as they generally have a very high buying intent. People searching for “restaurant near me”, or “dodge dealer in Toronto” have almost always made up their mind on what they want, and are looking for someone to satisfy their need. And it’s up to you whether this someone is you or your competitor.
Some of the services I provide as part of Local Search Optimization service include:
Keyword Research & Planning
On-page optimization for location-related queries
Schema markup implementation
Google My Business profile optimization
Citation building & cleanup to ensure consistent NAP (Name, Address, Phone Number) mentions on the most important business directories
Other services as required
The services above are just the most common actions needed to be completed to improve businesses’ local rankings, but every business is unique, and so is my approach to every client. Depending on the business size, number of locations, competition, industry, etc., I will create the best plan of actions possible to ensure the best results.
Google has rolled out a new “Products” tab to local knowledge panels: The new tab displays business’s local inventory ads: Last week Google added “Products” tab to local knowledge panels, but unlike the new local pack tab, the KP tab displays products from Google Posts. Tabs were first introduced to local packs in November 2017 Read more about Google Adds Products Tab to Local Packs[…]
Google now displays similar local businesses next to (on desktop), or above (on mobile) local knowledge panels after a user searches different businesses within one category several times. Google is still testing 2 different variations of the feature – “similar to” and “explore” carousels. The carousel features 5 listings that are picked based on their Read more about Google Tests Explore Feature In Local Search Results[…]
Google is testing highlights icons in hotels’ local knowledge panels. Google rolled out similar highlights icons for some businesses (mainly restaurants) in June, 2017, but they are new for hotels’ listings. While some of the highlights (e.g. pool, pet-friendly, fitness center, etc.) seem to be pulled from GMB attributes, others are based on current listings Read more about Google Tests Highlights Icons in Hotels’ Local Knowledge Panels[…]
Google has added the new “Photos” tab to local knowledge panels in mobile search. The new tab has a number of subtabs which for restaurants typically include photos from the menu, atmosphere, by owner, and 360 views when they are available. While the subtabs vary depending on the type of business, the new tab seems Read more about Google Adds “Photos” Tab to Local Knowledge Panels on Android[…]
Google has rolled out “Save” button to Knowledge Panels on Desktop: The new button is positioned right below business’s name, next to website, and direction (when applicable) buttons. The functionality is not new, and a similar button was added to local knowledge panels on Mobile devices in August 2017, so this is merely a UI change Read more about Google Adds “Save” Button to Local Knowledge Panels on Desktop[…]
Google seems to be rolling out the new “About” tab to local knowledge panels. Google began testing the new tab last month. Under the About tab users can find a business description, highlight icons, and attributes. While I initially assumed that the About tab would feature descriptions provided by businesses in GMB as this option was added at about Read more about Google Adds “About” Tab to Local Knowledge Panels[…]
Google is showing related searches in the middle of the mobile search results page (click to open the image in a new tab): The feature that we are used seeing at the bottom of the SERPs since 2006 , in this test can be displayed at as high as position 4 of organic results. Just over a month Read more about Google is Testing Related Searches in the Middle of Search Results[…]
Update: Google started rolling out the “About” tab on April 9, 2018. Google is now testing “About” tab in local knowledge panels: Under the new tab, Google displays a short business description, highlights icons, and attributes. Google recently started rolling out business descriptions in GMB dashboard, which businesses should take advantage of. The “About” Read more about Google is Testing “About” Tab In Local Knowledge Panels[…]
Google seems to be rolling out review snippets to the local 3-pack and the local finder. Google began testing the review snippets almost 2 years ago, and I am now able to replicate it on different devices and in different browsers which usually a strong indicator of a rollout. Google tries to pull reviews that are relevant Read more about Google Is Rolling Out Review Snippets to Local 3-Packs[…]
Google launched “Reserve with Google” in Canada, Added a New Booking CTA to Local Packs, And Is Running a Number of UI Tests
Google has launched “Reserve with Google” booking feature for fitness and beauty businesses in Canada. Reserve with Google allows businesses that use one of the supported scheduling partners to see analytics and other information for bookings done through Google. After a user clicks on the CTA, they are taken to Google’s scheduling assistant page where Read more about Google launched “Reserve with Google” in Canada, Added a New Booking CTA to Local Packs, And Is Running a Number of UI Tests[…]