More and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one's full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
And am proud to be one of them. I am proud to be an SEO specialist! I am proud to be able to help businesses grow. Help them rank for keywords that not just bring traffic, but make money. To develop holistic digital marketing strategies which go hand in hand with business strategies of my clients. I am proud to be accountable for the real business-related results. If you are looking for a real SEO expert in Toronto contact me now.
Last month Google rolled out a new tab-based interface for local knowledge panels. Specifically, most businesses had 2 tabs at the time – “Overview” and “Reviews”. Then, a couple of weeks ago Google started rolling out Posts, adding a 3rd tab for Posts to knowledge panels of businesses who use this feature. Now, it looks like Google Read more about Google Adds “Menu” Tab to Restaurants’ Knowledge Panels[…]
Last month I spotted that Google tested “highlights” icons in Knowledge Panels for bars, restaurants, nightclubs, and other similar venues. Today I can see these icons on different mobile phones in different browsers which is likely an indicator that the feature is rolling out. One difference between what we can see today from and what was Read more about Google is Rolling Out Highlights Icons in The Local Knowledge Panels[…]
Last month we noticed that Google started testing hotel price labels in local packs on mobile devices. Today I see these labels in different desktop and mobile phone browsers. It seems like it’s rolling out but we cannot be certain until someone (I am looking at you, Barry Schwartz) confirms with Google. As I noted Read more about Google is Rolling Out Hotel Price Labels[…]
Just 2 days ago I wrote about the new hotel local pack carousel and price slider test where Google showed 3 listings in the carousel, and I noted that in theory, Google could drop the limit of listings in local packs because carousels allow doing so without taking up more space in SERP. Today, I am seeing Read more about Google is Testing Showing 7 Hotel Listings in Local Carousel[…]
Earlier this week Google rolled out tab user interface for knowledge panels in most verticals. Only hotels still don’t have the tab UI, but this might change really soon as Google is testing new hotel listing UI with 3 tabs – Overview (has everything we currently see in hotels’ KPs); Rates (shows only nightly rate Read more about Google is Testing Hotel Knowledge Panel UI With 3 Tabs[…]
Two weeks ago we noticed that Google was testing hotel price tags in local 3-pack. Today I spotted another variation of the test with a carousel, price filter, and more prominent deal tags. Here is what it looks like in action: I have not seen carousels in 3-packs before, and if Google rolls this Read more about Google is Testing Carousel in Hotel Local Packs[…]
Google has just rolled out a new review feature for hotel listings and is already running other interesting tests for this industry. The latest mobile UI test shows hotel rate tags displayed in local 3-pack as well as in expended map of the local finder. When a user clicks on a tag, selected hotel’s name Read more about Google is Testing Hotel Price Tags in Local 3 Pack[…]
Earlier this month I reported that Google was testing hotel reviews grouped by traveler type. It is one of the more significant UI tests we have seen in awhile and it appears to be rolling out on mobile devices now. There are few changes users can see now: 1) Google added a carousel for 3rd party Read more about Google is Rolling Out Hotel Reviews By Traveller Type[…]
Google loves carousels of all kind and we’ve seen more and more features to move to this display type. Here is another one Google is testing now: As you can see from the video, in the carousels users can view a few images pulled from the pages. The images are not clickable, but Read more about Google is testing image sliders in mobile search results[…]
Google doesn’t recommend dropping extensions in your URLs during HTTP to HTTPS migrations or domain name changes
I had a brief discussion with a group of SEOs about the response John Mueller gave to a webmaster during a Google webmaster hangout back in December. Barry Swartz did a write up on it on Search Engine Roundtable. The person asked whether changing URL structure during HTTPS to HTTPS migration would be a good Read more about Google doesn’t recommend dropping extensions in your URLs during HTTP to HTTPS migrations or domain name changes[…]