More and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
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I believe Google has just rolled out small map icon interface to local knowledge panels in mobile search results. I first noticed this feature in test in February of this year: Oh, wow. cc:@mblumenthal @rustybrick @jenstar pic.twitter.com/9J1nHo9uyL — Sergey Alakov (@sergey_alakov) February 17, 2017 And I think it is live now. Here you can side by side Read more about Google is Rolling Out Small Map Interface To Local Knowledge Panels[…]
Google added tabs to local panels of most businesses in June of this year. Hotels didn’t initially receive the new feature, although, the test started around the time of the rollout in other verticals. Now, it seems like the tabs are rolling out to hotels’ Knowledge Panel as well. Hotels’ KPs now have 3 Read more about Google is Rolling Out Tabs to Hotels’ Knowledge Panels[…]
Google seems to be rolling out another update to mobile SERP user interface – image carousels. Google started testing this feature in May 2017. Although, at the time images in carousels were not clickable, but they are now. Not all pages with multiple images display images slider in search results, and it’s not clear Read more about Google is Rolling Image Sliders in Mobile Search Results[…]
Google has just rolled out the new Questions & Answers feature to mobile browsers. Google started testing the feature in search 1 month ago and rolled it out to Maps for Android phones 2 weeks ago. Mike Blumenthal wrote a great post on Q&A optimization tips on his blog, and I recommend you go check it Read more about Google Adds Questions & Answers to Knowledge Panels[…]
Google has added hotel price slider to knowledge panel. Google started testing this feature in June, and I believe it’s being rolled out now. The graph shows how many hotel there at each price point, and allows users to select hotels in their price range.
Google has updated the list of reasons for reporting inappropriate business photos. I do not know when the update happened, but I have this screenshot from May 2017: And here is what I see now: Previous list of reasons Current list of reasons Wrong place Poor image quality Poor quality photo Pornography or explicit sexual content Sexually explicit Read more about Google Has Updated The List Of Reasons For Reporting Inappropriate Business Photos[…]
Google is testing another SERP user interface. Here are some of the changes that are being tested: Green links in most of the SERP features: site links; news links; youtube links; etc.; As you may have noticed from the screenshots, a new font and font color are being tested; Yellow review stars; New designs for Read more about Google Is Testing a New SERP Design With Green Links, Yellow Stars, New Font, And More[…]
Google is testing a new “Searches related to” feature in SERP. Here is what the new feature looks like: The same “best movie” query currently returns this “People also search for” carousel: The “Searches related to” feature can be seen anywhere in SERP – at the top, in the bottom (just about “related searches”), and Read more about Google Is Testing a New SERP Feature – “Searches Related To”[…]
Google has just added hamburger menu to its mobile UI. Here is Google UI without the hamburger menu: This update seems to be somewhat related to the knowledge panel button change that was also rolled out today, because “Saved” is one of the new menu options. The other 3 are: “Home”, “Settings”, and “Help”.
Google replaced “Share” button in local knowledge panels with “Save” button. The share button was added to local knowledge panels last fall. Here is the new knowledge panel with “save” button. Here is what Knowledge Panel looked like from October 2016 until today: And here is a Knowledge Panel screenshot September 2016. The “Save” Read more about Google Changes Share Button To Save Button In Knowledge Panels[…]