Here is why you might need to hire an SEO Specialist in Toronto
ore and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one’s full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
And am proud to be one of them. I am proud to be an SEO specialist! I am proud to be able to help businesses grow. Help them rank for keywords that not just bring traffic, but make money. To develop holistic digital marketing strategies which go hand in hand with business strategies of my clients. I am proud to be accountable for the real business-related results. If you are looking for a real SEO expert in Toronto contact me now.
SEO Services in Toronto
Demand for SEO services (Search Engine Optimization specialists, agencies, and companies) in Toronto increases every year. Everyone from small shops at Finch and Young to large corporations in Downtown Toronto Core has understood the importance of online presence, and many rely on Internet marketing completely. Everyone is out there, and everyone wants to be the first. Being on the second page of Google is not going to cut it anymore. Your website might as well be on the 10th. No one will notice.
As in many other industries growing demand for the services (in our case – SEO) generates a supply of often suboptimal quality. Many SEO agencies and so-called SEO experts will promise you the stars, but won’t deliver. They will often outsource the SEO services to other countries where quality standards could be much lower, so is the cost.
I am not an SEO company, nor I am an online marketing agency. I do not spread responsibilities and do not share accountability with anyone. I am an SEO Specialist who takes a project, conducts website audits (technical, local, SEO), digs deep to understand the business and its goals, plans, and executes from start to finish. I care about every client and make sure to work on things that really matter for their business, and don’t just create an illusion of work.
Local SEO Services in Toronto
Local Search Optimization (Local SEO, LSO) is a set of digital marketing techniques that helps local businesses rank higher in the local 3-pack and Google Maps for location-related searches (explicit and implicit). Location-related queries are extremely important for local businesses as they generally have a very high buying intent. People searching for “restaurant near me”, or “dodge dealer in Toronto” have almost always made up their mind on what they want, and are looking for someone to satisfy their need. And it’s up to you whether this someone is you or your competitor.
Some of the services I provide as part of Local Search Optimization service include:
Keyword Research & Planning
On-page optimization for location-related queries
Schema markup implementation
Google My Business profile optimization
Citation building & cleanup to ensure consistent NAP (Name, Address, Phone Number) mentions on the most important business directories
Other services as required
The services above are just the most common actions needed to be completed to improve businesses’ local rankings, but every business is unique, and so is my approach to every client. Depending on the business size, number of locations, competition, industry, etc., I will create the best plan of actions possible to ensure the best results.
Some restaurant local panels now display “Get in Line” call to action that can be used by users to get on a waiting list. The CTA seems to be available across all devices. Clicking on the CTA opens a waitlist interface where users can select the size of their part, see approximate wait time, and join a Read more about Google Adds New “Get in Line” CTA to Local Panels[…]
I came across a filter in restaurants’ local packs that looks new to me. The new filter allows users to only view listings with GMB table reservation enabled. The filter seems to be available across all devices but it’s not always displayed for all queries (for example, I don’t see it on desktop when I Read more about Google Local Restaurant Packs Showing “Find a Table” Filter[…]
Google is testing a new UI for hotel local search results. Here is what hotel local packs normally look like on mobile: The core difference between the tested new pack and the existing pack are: The new pack has 4 listings instead of 3; The map at the bottom of the pack; The query and Read more about Google Testing Local 4-Packs for Hotel Results on Mobile[…]
Google first launch Reserve With Google in 2016 in the U.S. for the wellness and fitness vertical and has been expanding the program both internationally (for example, RWG’s Canadian rolled out happened in 2018), and into new industries (the 2018 ticket reservation expansion comes to mind). It’s been pretty obvious that Google wants to capture as Read more about Reserve With Google Expands to Class Bookings[…]
Google rolled out hotel Price Insights feature to mobile devices last August after about 1 month of testing. Now the feature is finally being tested on Desktop. On desktop the feature is located under the Prices tab and is usually displayed to the right of rates box as 3 collapsed graphs – Market Comparison; Price Evaluation; Read more about Google Tests Hotel Price Insights On Desktop[…]
A Google bug causes broken map displayed within local 3-packs with 3 Service Area Businesses on desktop devices for not logged in users. The bug is only present on desktop, only for 3 packs with 3 service area businesses, and only if the user is logged out. Given the number of conditions that need to Read more about Google Local Pack Bug: Broken Map in SAB 3-Packs Shown to Logged Out Users[…]
Update: The initial version of this post suggested that the feature has been rolled out. As I am no longer able to replicate it on any of my devices, I believe this is still being tested. Google is now testing Your Match Score in local search results: Google first introduced the Your Match feature to Read more about Google Tests Your Match Score in Local Search Results (Updated)[…]
Google tests showing two table reservation CTAs for restaurant listings – “Reserve a Table” and “Tables Tomorrow”: While in this particular case both buttons serve the same purpose, and I would even say “Tables Tomorrow” is redundant since both of them opened a reservation window for tomorrow (perhaps because I tried them in the evening), I Read more about Google Tests Showing Two Table Reservation CTAs in Restaurant Listings[…]
Google started testing expandable overlays for hotel highlight icons last months and they seem to be rolling out now. Now, when you click on any highlight icon in Google hotel listings an overlay is triggered with more details about amenities and different features and you can swipe to see more highlights, expand more photos and Read more about Google Rolls Out Overlays for Hotel Highlight Icons[…]
Google seems to be rolling out a new feature – “Sold Here” to local packs and local finders. This feature appears to be triggered for product specific queries. It looks like it has only been rolled out to mobile search, although, earlier today I saw it on desktop too. Brodie Clark who spotted the feature first Read more about Google Rolls Out “Sold Here” to Local Search Results[…]