More and more companies completely rely on the Internet to do business. They advertise on the Web, they pitch on the Web, they close deals on the Web. There is no other marketing for these companies, but digital. But the Web is changing fast. And it changes everything around it. In fact, marketing has changed more in the past 2 years than in the past 50.
And because of this speed of change, staying on top of all important digital marketing trends (e.g. Google updates, Facebook algorithm tweaks, best SEO practices, etc.) requires one's full dedication. Successful SEOs and Digital Marketers start their day not with a cup of coffee, but with a glance at they tweeter feeds where they look for the latest SEO news. They have their portion of marketing blogs for lunch, and hands-on digital marketing practice for dinner.
And am proud to be one of them. I am proud to be an SEO specialist! I am proud to be able to help businesses grow. Help them rank for keywords that not just bring traffic, but make money. To develop holistic digital marketing strategies which go hand in hand with business strategies of my clients. I am proud to be accountable for the real business-related results. If you are looking for a real SEO expert in Toronto contact me now.
Google has updated the list of reasons for reporting inappropriate business photos. I do not know when the update happened, but I have this screenshot from May 2017: And here is what I see now: Previous list of reasons Current list of reasons Wrong place Poor image quality Poor quality photo Pornography or explicit sexual content Sexually explicit Read more about Google Has Updated The List Of Reasons For Reporting Inappropriate Business Photos[…]
Google is testing another SERP user interface. Here are some of the changes that are being tested: Green links in most of the SERP features: site links; news links; youtube links; etc.; As you may have noticed from the screenshots, a new font and font color are being tested; Yellow review stars; New designs for Read more about Google Is Testing a New SERP Design With Green Links, Yellow Stars, New Font, And More[…]
Google is testing a new “Searches related to” feature in SERP. Here is what the new feature looks like: The same “best movie” query currently returns this “People also search for” carousel: The “Searches related to” feature can be seen anywhere in SERP – at the top, in the bottom (just about “related searches”), and Read more about Google Is Testing a New SERP Feature – “Searches Related To”[…]
Google has just added hamburger menu to its mobile UI. Here is Google UI without the hamburger menu: This update seems to be somewhat related to the knowledge panel button change that was also rolled out today, because “Saved” is one of the new menu options. The other 3 are: “Home”, “Settings”, and “Help”.
Google replaced “Share” button in local knowledge panels with “Save” button. The share button was added to local knowledge panels last fall. Here is the new knowledge panel with “save” button. Here is what Knowledge Panel looked like from October 2016 until today: And here is a Knowledge Panel screenshot September 2016. The “Save” Read more about Google Changes Share Button To Save Button In Knowledge Panels[…]
Claiming your Google My Business page is one of the first things you should do when you start working on your local SEO. Google is also interested in having as many business listings claimed as possible because businesses can ensure their information is accurate which leads to better user experience. I found these 8 CTAs google Read more about Google is Using These 8 Calls to Action to Get Business Owners Claim Their Listings[…]
Google is testing floating “map” and “list” buttons in restaurants’ local finder on mobile. The test makes the buttons more prominent than the usual “map” and “list” labels at the top of the screen. Here are the floating button test screenshots next to the regular-label local finder screenshots: Restaurants are the only type Read more about Google is Testing Floating Map & List Buttons in Restaurants’ Local Finder[…]
This morning Barry Schwartz reported on the blue “See More Results” button test that was spotted by Nikos Aggelidakis. I just saw this same test with a white “See More Results” button, and had a chance to record it in action, here it is –
Google seems to have rolled card-style site links. The new design displays sitelinks in boxes that can be swiped left and right. Google started testing them almost exactly one year ago and now they replaced the blue hyperlinks. Because the links can be swiped now, their number is not limited by mobile screen width anymore, and Read more about Google Rolls Out Card-Style Sitelinks[…]
Google is testing a new feature for local business listings – “Questions & Answers”. This feature asks users to post questions about a location, and potentially answer questions. This feature is not limited to any industry, as I have seen it on all kinds of listings – hotels, bars, consultants, car dealers, etc. I Read more about Google is Testing “Questions & Answers” in Knowledge Panels (Updated)[…]