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Google Rolls Out New Local 4-Packs for Hotels

Google seems to be rolling out a new user interface for local packs for hotel listings. I can replicate it in Canada in different desktop browsers (Safari, Opera, Chrome) while logged in as well as in incognito modes which is usually a strong indicator of a roll out. Mobile 3 packs have not been affected. While the new pack Read more about Google Rolls Out New Local 4-Packs for Hotels[…]

Google Is Testing Expandable Highlight Icons for Hotel Listings

Google started testing hotel highlight icons in May of 2018 and rolled them out around the same time. Not Google is testing expandable highlight icons which provide more information about different amenities, features, and highlights. The first difference from the current design that users can notice in this test is that the icons are rounded Read more about Google Is Testing Expandable Highlight Icons for Hotel Listings[…]

Google Rolls Out New User Interface for Hotel Search on Desktop

For quite some time user interface for Google’s hotel search was very inconsistent between mobile and desktop devices. They didn’t look similar (arguably, the UI on mobile was slicker) and didn’t offer the same features. A recent example of this inconsistency is the hotel location score that was rolled out in August to mobile search and Read more about Google Rolls Out New User Interface for Hotel Search on Desktop[…]

Google Tests Tabbed SERP Interface For Branded Searches

Google is testing a new look for branded SERP interface on mobile devices, with a set of tabs that can display information about locations, menu, top stories, similar companies, etc. depending on the type of the business. The new interface seems to be only tested for large brands that would normally have a branded knowledge panel Read more about Google Tests Tabbed SERP Interface For Branded Searches[…]

Reserve With Google Expands to Attraction and Museum Ticket Purchase

Since 2016 Reserve With Google was only available for fitness and beauty session bookings. Initially, the feature was only available in the U.S. and was rolled out internationally in 2018 (first in Canada and later in Europe). Now, it looks like Reserve With Google is also available for museum and attraction ticket purchases. This looks new Read more about Reserve With Google Expands to Attraction and Museum Ticket Purchase[…]

Google Has Rolled Out Location Tab & Location Score for Hotel Listings

After a month of testing, Google seems to have rolled out a new location tab and location scores for hotel local listings. The new score appears under the overview tab as well as under the new location tab: The score under the new tab is broken out by scores for proximity, transit, and airport access: Read more about Google Has Rolled Out Location Tab & Location Score for Hotel Listings[…]

Google Tests Price Insights for Hotel Listings

Update: Google rolled out hotel price insights on August 27, 2018.  Google is testing a new feature in hotels’ listings – Price Insights. In this test a box appears in hotel’s knowledge panel that informs users of how prices at the hotel compare against similar hotels in the area followed by “Explore Insights” CTA. I’ve seen Read more about Google Tests Price Insights for Hotel Listings[…]

Google Tests Location Tab and Location Scores in Hotels’ Knowledge Panels

Update: Google has rolled out Location Tab and Location Score for hotel listings in August 2018.  Google is a testing a new “Location” tab in hotels’ local Knowledge Panels. Location is one of the most important factors for hotel guests, so, it is not at all surprising that Google is looking for new ways to Read more about Google Tests Location Tab and Location Scores in Hotels’ Knowledge Panels[…]

Google Adds Products Tab to Local Packs

Google has rolled out a new “Products” tab to local knowledge panels: The new tab displays business’s local inventory ads: Last week Google added “Products” tab to local knowledge panels, but unlike the new local pack tab, the KP tab displays products from Google Posts. Tabs were first introduced to local packs in November 2017 Read more about Google Adds Products Tab to Local Packs[…]

Google Tests Explore Feature In Local Search Results

Google now displays similar local businesses next to (on desktop), or above (on mobile) local knowledge panels after a user searches different businesses within one category several times. Google is still testing 2 different variations of the feature – “similar to” and “explore” carousels. The carousel features 5 listings that are picked based on their Read more about Google Tests Explore Feature In Local Search Results[…]