Google Tests Showing Two Table Reservation CTAs in Restaurant Listings

Google tests showing two table reservation CTAs for restaurant listings – “Reserve a Table” and “Tables Tomorrow”:

Google 2 CTA test - Reserve a table and Tables tomorrow

While in this particular case both buttons serve the same purpose, and I would even say “Tables Tomorrow” is redundant since both of them opened a reservation window for tomorrow (perhaps because I tried them in the evening), I can see how a similar CTA layout can be used for different purposes. For example, to reserve a table or order for a pickup.

reservation window google

Both CTAs opened reservation window for tomorrow. “Reserve a table” defaulted to 18:00; “Tables tomorrow” defaulted to 19:00.

This test seems to be causing a local pack and local finder glitch in Chrome on my iPhone that shrinks and shifts listings with the CTAs to the left:

Google broken local finder - glitch Google broken local pack - glitch

The glitch and the slightly redundant functionality could mean that the test is in the very early stages and will probably be tweaked if Google decides to roll this out.

Leave a Reply

Your email address will not be published. Required fields are marked *