Google is testing a new look for branded SERP interface on mobile devices, with a set of tabs that can display information about locations, menu, top stories, similar companies, etc. depending on the type of the business. The new interface seems to be only tested for large brands that would normally have a branded knowledge panel Read more about Google Tests Tabbed SERP Interface For Branded Searches[…]
Since 2016 Reserve With Google was only available for fitness and beauty session bookings. Initially, the feature was only available in the U.S. and was rolled out internationally in 2018 (first in Canada and later in Europe). Now, it looks like Reserve With Google is also available for museum and attraction ticket purchases. This looks new Read more about Reserve With Google Expands to Attraction and Museum Ticket Purchase[…]
After a month of testing, Google seems to have rolled out a new location tab and location scores for hotel local listings. The new score appears under the overview tab as well as under the new location tab: The score under the new tab is broken out by scores for proximity, transit, and airport access: Read more about Google Has Rolled Out Location Tab & Location Score for Hotel Listings[…]
Update: Google rolled out hotel price insights on August 27, 2018. Google is testing a new feature in hotels’ listings – Price Insights. In this test a box appears in hotel’s knowledge panel that informs users of how prices at the hotel compare against similar hotels in the area followed by “Explore Insights” CTA. I’ve seen Read more about Google Tests Price Insights for Hotel Listings[…]
Update: Google has rolled out Location Tab and Location Score for hotel listings in August 2018. Google is a testing a new “Location” tab in hotels’ local Knowledge Panels. Location is one of the most important factors for hotel guests, so, it is not at all surprising that Google is looking for new ways to Read more about Google Tests Location Tab and Location Scores in Hotels’ Knowledge Panels[…]
Google has rolled out a new “Products” tab to local knowledge panels: The new tab displays business’s local inventory ads: Last week Google added “Products” tab to local knowledge panels, but unlike the new local pack tab, the KP tab displays products from Google Posts. Tabs were first introduced to local packs in November 2017 Read more about Google Adds Products Tab to Local Packs[…]
Google now displays similar local businesses next to (on desktop), or above (on mobile) local knowledge panels after a user searches different businesses within one category several times. Google is still testing 2 different variations of the feature – “similar to” and “explore” carousels. The carousel features 5 listings that are picked based on their Read more about Google Tests Explore Feature In Local Search Results[…]
Google is testing highlights icons in hotels’ local knowledge panels. Google rolled out similar highlights icons for some businesses (mainly restaurants) in June, 2017, but they are new for hotels’ listings. While some of the highlights (e.g. pool, pet-friendly, fitness center, etc.) seem to be pulled from GMB attributes, others are based on current listings Read more about Google Tests Highlights Icons in Hotels’ Local Knowledge Panels[…]
Google has added the new “Photos” tab to local knowledge panels in mobile search. The new tab has a number of subtabs which for restaurants typically include photos from the menu, atmosphere, by owner, and 360 views when they are available. While the subtabs vary depending on the type of business, the new tab seems Read more about Google Adds “Photos” Tab to Local Knowledge Panels on Android[…]
Google has rolled out “Save” button to Knowledge Panels on Desktop: The new button is positioned right below business’s name, next to website, and direction (when applicable) buttons. The functionality is not new, and a similar button was added to local knowledge panels on Mobile devices in August 2017, so this is merely a UI change Read more about Google Adds “Save” Button to Local Knowledge Panels on Desktop[…]