Update: The initial version of this post suggested that the feature has been rolled out. As I am no longer able to replicate it on any of my devices, I believe this is still being tested. Google is now testing Your Match Score in local search results: Google first introduced the Your Match feature to Read more about Google Tests Your Match Score in Local Search Results (Updated)[…]

Google tests showing two table reservation CTAs for restaurant listings – “Reserve a Table” and “Tables Tomorrow”: While in this particular case both buttons serve the same purpose, and I would even say “Tables Tomorrow” is redundant since both of them opened a reservation window for tomorrow (perhaps because I tried them in the evening), I Read more about Google Tests Showing Two Table Reservation CTAs in Restaurant Listings[…]

Google started testing expandable overlays for hotel highlight icons last months and they seem to be rolling out now. Now, when you click on any highlight icon in Google hotel listings an overlay is triggered with more details about amenities and different features and you can swipe to see more highlights, expand more photos and Read more about Google Rolls Out Overlays for Hotel Highlight Icons[…]

Google seems to be rolling out a new feature – “Sold Here” to local packs and local finders. This feature appears to be triggered for product specific queries. It looks like it has only been rolled out to mobile search, although, earlier today I saw it on desktop too. Brodie Clark who spotted the feature first Read more about Google Rolls Out “Sold Here” to Local Search Results[…]

Google seems to be rolling out a new User Interface for desktop search results. The new UI is different from the old in that it has a more rounded design (including the search bar), a sticky header, and a smaller logo.    Google started testing this interface in August, and more an more people have been Read more about Google Is Rolling Out New Rounded Search UI With Sticky Header on Desktop[…]

Google is showing answers for calculation, unit conversion, and local time queries without any search results on mobile devices.   Many of you probably still remember the zero search results experiment Google conducted in March: Update! We have enough data and feedback — which is appreciated — to conclude that the condensed view experiment should Read more about Google is Showing Zero Search Results for Time, Calculations & Conversions. Again.[…]

Google seems to be rolling out a new user interface for local packs for hotel listings. I can replicate it in Canada in different desktop browsers (Safari, Opera, Chrome) while logged in as well as in incognito modes which is usually a strong indicator of a roll out. Mobile 3 packs have not been affected. While the new pack Read more about Google Rolls Out New Local 4-Packs for Hotels[…]

Google started testing hotel highlight icons in May of 2018 and rolled them out around the same time. Now Google is testing expandable highlight icons which provide more information about different amenities, features, and highlights. The first difference from the current design that users can notice in this test is that the icons are rounded Read more about Google Is Testing Expandable Highlight Icons for Hotel Listings[…]

For quite some time user interface for Google’s hotel search was very inconsistent between mobile and desktop devices. They didn’t look similar (arguably, the UI on mobile was slicker) and didn’t offer the same features. A recent example of this inconsistency is the hotel location score that was rolled out in August to mobile search and Read more about Google Rolls Out New User Interface for Hotel Search on Desktop[…]

Google is testing a new look for branded SERP interface on mobile devices, with a set of tabs that can display information about locations, menu, top stories, similar companies, etc. depending on the type of the business. The new interface seems to be only tested for large brands that would normally have a branded knowledge panel Read more about Google Tests Tabbed SERP Interface For Branded Searches[…]