Google has rolled out a new “Products” tab to local knowledge panels: The new tab displays business’s local inventory ads: Last week Google added “Products” tab to local knowledge panels, but unlike the new local pack tab, the KP tab displays products from Google Posts. Tabs were first introduced to local packs in November 2017 Read more about Google Adds Products Tab to Local Packs[…]

Google now displays similar local businesses next to (on desktop), or above (on mobile) local knowledge panels after a user searches different businesses within one category several times. Google is still testing 2 different variations of the feature – “similar to” and “explore” carousels. The carousel features 5 listings that are picked based on their Read more about Google Tests Explore Feature In Local Search Results[…]

Google is testing highlights icons in hotels’ local knowledge panels. Google rolled out similar highlights icons for some businesses (mainly restaurants) in June, 2017, but they are new for hotels’ listings. While some of the highlights (e.g. pool, pet-friendly, fitness center, etc.) seem to be pulled from GMB attributes, others are based on current listings Read more about Google Tests Highlights Icons in Hotels’ Local Knowledge Panels[…]

Google has added the new “Photos” tab to local knowledge panels in mobile search. The new tab has a number of subtabs which for restaurants typically include photos from the menu, atmosphere, by owner, and 360 views when they are available. While the subtabs vary depending on the type of business, the new tab seems Read more about Google Adds “Photos” Tab to Local Knowledge Panels on Android[…]

Google has rolled out “Save” button to Knowledge Panels on Desktop: The new button is positioned right below business’s name, next to website, and direction (when applicable) buttons. The functionality is not new, and a similar button was added to local knowledge panels on Mobile devices in August 2017, so this is merely a UI change Read more about Google Adds “Save” Button to Local Knowledge Panels on Desktop[…]

Google seems to be rolling out the new “About” tab to local knowledge panels. Google began testing the new tab last month. Under the About tab users can find a business description, highlight icons, and attributes. While I initially assumed that the About tab would feature descriptions provided by businesses in GMB as this option was added at about Read more about Google Adds “About” Tab to Local Knowledge Panels[…]

Google is showing related searches in the middle of the mobile search results page (click to open the image in a new tab): The feature that we are used seeing at the bottom of the SERPs since 2006 , in this test can be displayed at as high as position 4 of organic results. Just over a month Read more about Google is Testing Related Searches in the Middle of Search Results[…]

Update: Google started rolling out the “About” tab on April 9, 2018. Google is now testing “About” tab in local knowledge panels:   Under the new tab, Google displays a short business description, highlights icons, and attributes. Google recently started rolling out business descriptions in GMB dashboard, which businesses should take advantage of. The “About” Read more about Google is Testing “About” Tab In Local Knowledge Panels[…]

Google seems to be rolling out review snippets to the local 3-pack and the local finder. Google began testing the review snippets almost 2 years ago, and I am now able to replicate it on different devices and in different browsers which usually a strong indicator of a rollout. Google tries to pull reviews that are relevant Read more about Google Is Rolling Out Review Snippets to Local 3-Packs[…]

Google has launched “Reserve with Google” booking feature for fitness and beauty businesses in Canada. Reserve with Google allows businesses that use one of the supported scheduling partners to see analytics and other information for bookings done through Google. After a user clicks on the CTA, they are taken to Google’s scheduling assistant page where Read more about Google launched “Reserve with Google” in Canada, Added a New Booking CTA to Local Packs, And Is Running a Number of UI Tests[…]