Google is Rolling Out “Book a Room” CTA to Hotels’ Knowledge Panels

Google seems to be rolling out “Book a Room” call to action to Hotels’ knowledge panels.
book a room hotel CTA

Google started testing the CTA last month, and I believe it is rolling out now.

The rollout is happening shortly after Google announced the booking button feature rollout. Although, the two do not seem to be related from technical standpoint, as the UX is very different, and while the booking button feature requires businesses to connect their Google My Business listing to one of the scheduling providers Google works with, the “Book a Room” CTA is there for any hotel that has rates for selected dates listed on OTAs. When no rates are available the CTA is not displayed.

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