Last month I spotted that Google tested “highlights” icons in Knowledge Panels for bars, restaurants, nightclubs, and other similar venues.
Today I can see these icons on different mobile phones in different browsers which is likely an indicator that the feature is rolling out.
One difference between what we can see today from and what was tested last month is that the icons are only displayed in expanded knowledge panels, and if you google a place you will not see them unless you click on the “more about this place” button.
These highlights seem to be pulled from the offerings section of the “features and things to know window”.
I can see as many as 8 highlights per place. Here are some of the highlights that I have seen:
- On critic’s lists
- Happy hour drinks
- Quick bite
- Great cocktails
- Bar games
- Good for groups
- Great wine list
- Highly rated
- Great dessert
- Great beer selection
- Good for kids
- Healthy Options
I think this feature is very eye catching and presents this information a more user-friendly manner than the “features and highlights” section which I don’t think many people click on.