Google is Rolling Out Tabs to Hotels’ Knowledge Panels

Google added tabs to local panels of most businesses in June of this year. Hotels didn’t initially receive the new feature, although, the test started around the time of the rollout in other verticals.

Now, it seems like the tabs are rolling out to hotels’ Knowledge Panel as well.

local hotel tabs - overview

hotel knowledge panel tabs - rates

hotel kp tabs - reviews

 

Hotels’ KPs now have 3 tabs:

  1. Overview tab has all the information you are used to seeing in hotels’ knowledge panels, including information from the other 2 tabs;
  2. Rates tab is unique to this vertical and displays hotel nightly rates;
  3. Review tab displays hotel reviews.

 

Leave a Reply

Your email address will not be published. Required fields are marked *