Google is a testing a new “Location” tab in hotels’ local Knowledge Panels.
Location is one of the most important factors for hotel guests, so, it is not at all surprising that Google is looking for new ways to provide information about it.
In addition to the new tab, Google is showing location score under the overview tab.
Under the location tab, users will find 3 sub-tabs – Highlights, Top Sights, and Getting Around.
Under the Highlights tab, Google shows a breakdown of the location score. The 3 components that go into the score are: proximity to top sights, proximity to transit, and airport access.
Under the “Top Sights” Google shows a carousel with main city attractions with distance from the hotel and review ratings.
Getting Around tab contains information about nearby public transportation stops.
Google says that the location scores are calculated based on data from Google Maps. However, at the moment it’s not entirely clear how the scores are calculated exactly.