Google is testing a new feature for local business listings – “Questions & Answers”.
This feature asks users to post questions about a location, and potentially answer questions. This feature is not limited to any industry, as I have seen it on all kinds of listings – hotels, bars, consultants, car dealers, etc.
I was not able to go past the question box, as it prompted me to log in first, and after I logged in the box wasn’t there for me.
Initially, I thought that Google was testing a local bot similar to Bing’s bot that was launched 2 months ago. But I’ve changed my mind from bot-powered answers to user-sourced answers, due to the name of the box “Questions & answers” which signals that users are able to answer other users’ questions. So, it seems like this feature could be similar to Amazon’s questions and answers.
It looks like I was right, and the tested feature is similar to Amazon’s Q&A.
Oleg Kostyukevich noted that this feature is available in his Google Maps app. I do not see it in my app, so this could be limited to android users only, or he is part of the new feature test, which Google often selects high-level local guides and GMB forum top-contributors for.