Since 2016 Reserve With Google was only available for fitness and beauty session bookings. Initially, the feature was only available in the U.S. and was rolled out internationally in 2018 (first in Canada and later in Europe). Now, it looks like Reserve With Google is also available for museum and attraction ticket purchases. This looks new to me, and I have not been able to find any reports of this, but it’s possible that this was rolled out some time ago.
Some museums’ and attractions’ local knowledge panels now display “Find Tickets” CTA on mobile and desktop devices.
The CTA opens the reservation interface where users can complete their ticket purchase:
I have been able to locate museums with the reservation feature in the U.S. and a number of European countries. So far Google seems to only display the new CTA for business working with the ticketing platform Tiqets, but judging by the list of current and upcoming partnership this is likely to change soon as Google is partnering with reservation platforms in different verticals including Tripadvisor Experiences:
I have no doubt that Reserve With Google will continue growing and will eventually cover all categories where businesses work with scheduling providers. This ticket purchase expansion is just another step.