Google is testing a new “Searches related to” feature in SERP.
Here is what the new feature looks like:
The same “best movie” query currently returns this “People also search for” carousel:
The “Searches related to” feature can be seen anywhere in SERP – at the top, in the bottom (just about “related searches”), and even in the middle. It usually replaces “People also search for” or “Found in related search” carousels in SERP, although “People also search for” is not used in the middle of SERPs.
Here you can see the new feature in the middle of the results page:
Here is the “found in related search” carousel most users can currently see for the same “volkswagen jetta” query:
Also, as part of the same test, Google is testing a new design for “Found in related search” feature (when it’s used). As you can see from this screenshot, bold and italics are used on the related search query.