Google is Testing White Local Knowledge Panel User Interface

Google is testing a new local knowledge panel UI:

white kp test sergey alakov

hotel white google kp

The main differences of the tested KP from the regular KP are:
White header instead of blue;
New image slider UI;
Open/Close status displayed in the header.

Here is what the current blue knowledge panel looks like:
google local knowledge panel (blue)

This tested UI somewhat resembles the new hotel knowledge panel test that I reported on 2 weeks ago.

Google also has been testing white local finder UI for a couple of weeks, but I’m not sure whether the 2 tests are related:

Leave a Reply

Your email address will not be published. Required fields are marked *